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A Vingança do Papai Joel. Advertising campaign for the launch of Premiere HD on Sling TV.

A Vingança do Papai Joel. Advertising campaign for the launch of Premiere HD on Sling TV.

The famous Brazilian soccer coach, Joel Santana became a meme in Brazil after doing some interviews in English during the 2009 Confederations Cup in South Africa. Literally everyone made fun of his unforgettable accent and he took it in the best way possible. With a lot of humor. But now, it’s time for his revenge! Sling TV asked us to create a new campaign to promote Premiere in the United States, with 8 soccer channels, all in HD. When they called EyeSea to create the campaign we didn’t even think twice before deciding that Joel Santana would be the perfect fit for it. But this time, he will get his revenge. Joel will be making fun of Americans who try to speak Portuguese. Do you think they did a good job or it really is time for Joel to have fun? We created 3 videos, display banners, paid social banners, social media posts , website marquees , Facebook cover, flyer, electronic billboard, gifts and others.

WATCH THE OTHER VIDEOS

Watch below the other videos and the making of this funny campaign

Credits

Art Director: Luís Parente

Creative Director and Copywriter: Gabriel Carvalho

Video Editing: João Del Bianco Jr.

Video Shooting Brazil: Cinerama Brasilis

Video Shooting USA: João Del Bianco Jr.

Social Media: Paulo Filho, Carolina França and Ana Carolina Simões

Tags: advertising, campaign, futebol, joel santana, premiere, premiere hd, sling, soccer, tv